BECOME An EXHIBITOR
Exhibit at CAKE & BAKE 2026 at Messe Dortmund!
REGISTER STAND
CAKE & BAKE is Germany’s largest trade fair for cake design and baking and the perfect meeting place for the cake decorating scene.
Meeting place for cake design and baking
CAKE & BAKE is Germany’s largest consumer trade fair for cake design and baking and the meeting place for everyone who loves baking – from amateur bakers and cake artists to professionals from pastry shops and the baked goods industry. It combines inspiration, new products and live experiences in baking, cake art and decoration. Thousands of visitors from all over Europe come here to discover trends, try out new things and experience brands up close.
For exhibitors, CAKE & BAKE offers the ideal platform to present products and services to an enthusiastic and strong-buying public. Thanks to the parallel trade fair CREATIVA, brands benefit from a wide reach and strong synergies. A comprehensive media and social media presence also ensures visibility beyond the exhibition grounds.
Whether accessories, tools, machines, ingredients, decoration, packaging, literature, software or online retail – the trade fair covers the entire spectrum of the industry. Flexible stand packages, attractive marketing options and targeted cross-promotion opportunities make the presentation particularly effective.
Our dedicated team will accompany you from registration to your trade fair appearance – personally, directly and with heart. This will make your appearance at CAKE & BAKE a success and an unforgettable experience.
GOOD REASONS WHY YOU SHOULD EXHIBIT
Catchment area
CAKE & BAKE in Dortmund takes place in the heart of North Rhine-Westphalia, a federal state with a high population density, a catchment area of 20 million inhabitants and an excellent infrastructure.
Audience
Europe’s largest trade fair for creative design, CREATIVA, is already attracting a highly affine audience.
Your target group
On the two days of the fair, you will reach a wide-ranging audience: passionate professionals, amateur bakers and cake decorators.
Innovation
The latest products and trends are exhibited and presented at CAKE & BAKE.
Offer
The CAKE & BAKE range extends from baking and cake decorating to pralines, patisserie and chocolaterie.
Target group-oriented program
For beginners and professionals. In addition to the sales areas, there are various demonstration areas and hands-on activities with national and international cake artists.
Tradition
The baking and cake scene has been meeting at the Dortmund Exhibition Center for several years now.
Combined ticket
The CREATIVA combined ticket guarantees a large number of visitors.
Online stand registration
Great that you want to be part of CAKE & BAKE!
Become an exhibitor now at Germany’s largest trade fair for cake design. Registration is very easy – it’s quick, uncomplicated and just a few clicks away.
We look forward to welcoming you and your brand to CAKE & BAKE 2026!
EVERYTHING AT A GLANCE
THE TRADE FAIR AT A GLANCE
CAKE & BAKE 2026 is Germany’s largest trade fair for baking, cake art and creative confectionery and the central meeting place for professionals, amateur bakers and cake artists. With its location in the heart of North Rhine-Westphalia, the trade fair reaches a catchment area of around 20 million inhabitants and impresses with its excellent infrastructure. In combination with the parallel trade fair CREATIVA, it ensures a highly affine audience and international appeal. CAKE & BAKE presents the latest trends, leading brands and an eventful supporting program that provides inspiration for retailers, manufacturers and service providers in the baking and cake scene.
TARGET GROUPS
The trade fair appeals to a wide-ranging audience: from passionate professionals from patisseries and bakeries to amateur bakers and creative cake artists. Exhibitors present a diverse range of products – from ingredients and machines to baking accessories, decorations and packaging to specialist literature, software solutions and products for patisserie, praline and chocolaterie. Thanks to the combination with CREATIVA, exhibitors can reach a pre-qualified, interested audience.
FOCUS AREAS
Whether tradition or innovation – CAKE & BAKE brings together manufacturers, retailers and creatives on one platform and allows visitors to experience the entire diversity of baking, cake art and decoration. The focus is on tried-and-tested products, exciting innovations and exclusive brands. With demonstration areas, hands-on activities and shows with national and international cake artists, the trade fair offers a target group-oriented program for beginners and professionals alike. Thanks to the long-standing tradition at the Dortmund location and the combined tickets for CREATIVA, a large number of visitors is guaranteed.
stand price calculator
Plan your trade fair appearance easily: Calculate your stand price quickly, easily and with just a few clicks – so you are well prepared for Germany’s largest baking trade fair.
All the information you need for a successful trade fair appearance at CAKE & BAKE
Here you will find everything you need for an all-round successful participation in CAKE & BAKE 2026 – from stand prices and flexible services to useful guidelines and special tips for exhibitors. This will enable you to plan your trade fair appearance optimally, present your offer perfectly and get the most out of your visit to Germany’s largest baking trade fair.
Banner generator
Create your individual advertising banners in the official CAKE & BAKE design
Design banners with your stand number – perfect for your website, social media channels or newsletter! This way, you can draw attention to your stand before the trade fair and get straight into the conversation with your audience.
Team
Thomas karl
Project Area Manager
